As a Director, Rob oversees content development as well as communication with General Managers and the client sales’ organization. Through management of the analyst team, he provides actionable trade strategies through account planning, promotional and pricing analyses, and overall business analytics. Rob has experience in statistical and behavrioral economic theory through his work experience and education where he holds a M.S. in Marketing as well as a B.A. in International Commerce with a Minor in Business from Texas A&M University.