Shane assists CMG’s clients in achieving successful business strategies through the management of data to help provide thorough, detailed analysis. He has a background providing analytical insight across various data sets and planning capacities. Shane holds a BS in Mathematics from Loyola Marymount University in Los Angeles.
Sam’s primary responsibilities include providing analysis of sales controllables to CMG’s clients to help drive the desired impact to the manufacturer’s internal P&L. He has a consumer products background in analytics and process management. Sam holds a BA in Economics with a Minor in History from The University of Colorado Boulder.
Vivek supports clients with data driven insights about price and promotional planning. He holds a BS in Electrical Engineering from VIT( Pune, India), a dual MS from Texas A&M in Finance and Economics with a focus on quantitative finance and econometrics, and is currently a candidate in the CFA Program preparing for the Level III… Read more about Vivek Sagi
By Stew Bishop, President and CEO As we prepare to head to Natural Products Expo West in Anaheim next week, I have been thinking about what has changed over the past year. Leading up to 2017, CPG brands typically handled ecommerce as a bolt-on: hire an ecommerce channel manager, sign up with an Amazon broker,… Read more about The Natural Products Playing Field Has Changed: Have You Changed Your Position?
Myra assists CMG’s clients in executing successful business strategies through effective account planning, forecasting, and scenario analysis. With experience in applied statistical analysis and project management, she is highly skilled in translating and applying analytical findings to business decisions. Myra holds a B.Math with Honours Mathematics and Business Administration from the University of Waterloo.
Jim Fuller As Director of Business Intelligence, Jim manages the design and construction of CMG’s software products and services. His background spans 15 years of software strategy, development, and product management with firms including Coca Cola, IBM, Campbell’s, Hillshire Brands, and most recently as a Senior Technical Manager at Tyson, Inc. Jim has a BS… Read more about Jim Fuller
Leanne ensures that CMG’s day-to-day office operations run smoothly. Her many responsibilities include managing office scheduling and assisting with HR functions. Her excellent organizational skills keep the office running efficiently each day. Leanne has a BS in Business from Missouri State University.
Binoy’s primary responsibilities include providing clients with actionable items in regards to pricing and promotion strategies. With a solid background in mathematics, he has worked with a variety of data sets and has gained expertise in formulating business plans through the analysis of data. Binoy holds a BS in Mathematics from the University of Texas.
As a Director, Rob oversees content development as well as communication with General Managers and the client sales’ organization. Through management of the analyst team, he provides actionable trade strategies through account planning, promotional and pricing analyses, and overall business analytics. Rob has experience in statistical and behavioral economic theory through his work experience and… Read more about Robert Calvin
Through her role as a Sr. Trade Fund Manager, Jenna provides analytical oversight and expertise to content development including trade strategies and execution recommendations. She is also responsible for the training and management of analysts in the South and Eastern regions. Jenna holds a B.S. in Economics from Texas A&M University and has more than 10… Read more about Jenna Butler
Reid works in both an analytical and research capacity to drive client and methodological insights. He holds a dual BS in Mathematics and Management Science from MIT, a MS in Operations Research from Georgia Tech, and is a currently a PhD candidate at Georgia Tech in Operations Research with a research focus on data-driven stochastic… Read more about Reid Bishop
With more than 30 years experience in CPG, Mike brings broad skills leading sales teams across multiple channels, represented by direct sales teams, and by regional and national sales agencies. Mike has over 12 years of customer marketing experience developing strategic plans and implementing tactics that lead to improved efficiencies of trade spending and sales… Read more about Mike Stanford
With over 30 years of experience in consumer goods, Tim brings to CMG a proven track record of practical and effective decision making. He has worked across all channels of trade to strengthen customer relationships, redeploy inefficient trade spending, and dramatically increase sales organization effectiveness. His robust experience spans from launching a start-up to managing… Read more about Tim Bennett
Bruce brings over 25 years of commercial operations experience to CMG from his time spent in consumer packaged goods and consumer finance. Bruce has led teams focused on Brand Management, Marketing, Sales, New Product Development, Business Development, Digital Marketing, and Warehousing & Transportation for companies from Bayer Consumer Care, Bank of America, Fleet Laboratories, and… Read more about Bruce Montgomery
Mike brings 25 years of experience from a broad base of CPG companies. His experiences include Unilever, Wrigley, Diamond Foods, Plum Organics, Ferrara Candy and most recently, Mamma Chia. He has an extensive background in account management, sales leadership and customer marketing at both large and small companies. His ability to collaborate with customers and… Read more about Mike Fitzgerald
With more than 15 years of analytical modeling experience in the CPG industry, Jeff has gained a high level of expertise and application in problem solving and game theory. He oversees day to day business operations while working closely with everyone from field sales to CEOs and Board of Directors to advise them in making… Read more about Jeff Lovering
With more than 30 years of leadership experience in consumer products, Stew has developed expertise in selling and negotiating successful outcomes against clients’ stated business objectives and restating objectives to meet the realistic ability of CMG’s clients. He advises organizations in managing relationships and making decisions in highly chaotic business to business and retail environments.… Read more about Stew Bishop
By Stew Bishop, President and CEO Some of the most frequent questions we get from current and potential clients are: “How do we add ecommerce to our retailer set without eroding current brick and mortar sales?” “What should our assortment and off invoice allowance be for Amazon?” “Can you guys evaluate the effectiveness of our… Read more about START WITH WHY
How Should You Respond? By Stew Bishop, President and CEO Many CPG manufacturers have opened their inboxes to a similar email from their Amazon contact, “Your margins are running too low with us and need to come up.” Although he/she did not say “or else,” this immediately inflicts stress on the recipient which soon spreads… Read more about AMAZON CALLED AGAIN
By Stew Bishop, President and CEO As important as product and distribution are to retail, nothing gets more attention than price. It’s human nature to want the best deal. To what lengths should manufacturers and retailers (who would rather charge premium prices to maximize profits) go to offer the lowest prices to their consumers? Many… Read more about MANAGE PRICE EFFECTIVELY BY CHANNEL
By Stew Bishop, President and CEO Spring has arrived in most parts of the country and the landscape is green. At retail, Easter displays have been cleared out for Mother’s Day, Summer BBQs and Graduation. Every year the seasonal displays go up earlier with a plethora of new items stacked alongside traditional favorites. But more… Read more about PRUNE SKUS TO ENCOURAGE HEALTHY GROWTH
By Stew Bishop, President and CEO The biggest concern I heard expressed from clients and friends at Natural Products Expo West is the trade fund pressure they are facing from large retailers. Walmart got into the grocery business due to their belief that store traffic in lower margin consumables would drive consumers to higher margin… Read more about CPG TRADE BUDGETS CONTINUE TO ESCALATE
By Stew Bishop, President and CEO One of the highlights of my year is coming to Natural Products Expo West and seeing all the innovation in consumer packaged goods. It’s been particularly rewarding to see the explosive growth of clients like Clif Bar, Plum Organics and Daiya Foods. It’s not easy to be profitable in… Read more about Our Minds Can Take Trade Spending Off Yours